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About us
Verdify is a pioneer in personalised nutrition software, enabling better food choices for personal and planetary health. The software powers NooryMed and Noory, facilitating impactful nutrition care alongside standard treatment. The technology is also activated on popular food blogs to nudge millions of consumers.
Core values
Evidence based information
We will only communicate a claim about food and health when there is sufficient supporting data from peer-reviewed articles or accepted claims by regulatory authorities.
Transparency and openness
We will provide open access to the background of food claims in layman's terms for any user to form an independent opinion. Honesty and full transparency are ingrained in all our interactions with the end-user and partners.
Health focussed
The vast majority of the ingredients, food products and recipes used on our platform fit into a generally healthy diet and we exclude high amounts of refined sugar, salt and/or saturated fats, except in recipes targeted at users with special needs.
Privacy and user control
Users can maintain control over their personal data and have the option to remove their personal profile permanently. We adhere to the principles of GDPR and respect data privacy.
Positive work culture
We nurture an open and collaborative work culture, where we value working and learning together in a respectful and open way, while caring for our team members.
Healthier environment and planet
We will continuously strive to offer products and recipes in an environmental positive way by encouraging seasonal, local produce and minimising food wastage.
Meet our team
Jochem Bossenbroek
Founder, CEO
Sandrin Bergheanu
Co-Founder & Advisor
Rutger Kramer
Strategic Advisor
Fleur Pasman
Chief Operating Officer
Vicky Dimcevska
Nutrition Content Manager
Jennifer Klein Gunnewiek
Research & Innovation Manager
Hein van Es
Chief Marketing Officer
Colette Broere
Business Administrator
Giulia Finotto
Nutrition Content Manager
Antonio Mattia Arbues
Software Engineer
Rob Mulder
Senior App Developer
Bernadette Dijkhuizen
Head of Digital Partnerships
Lauri Lujala
Lead Software Engineer
Tim Wedde
Software & A.I engineer
Casper Meijer
Lead Software Engineer
Sara Maljkovic
Account Executive
Alexandru Dumitru
Lead Software Engineer
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